Ascend hockey athletes

Your Career.
Our Mission.

Career Advisory · Athlete Development

Ascend Talent Management & Family Advising is an advisory team of five dedicated professionals — career advisory and athlete development under one roof, from day one. Every athlete is backed by the full team, not one advisor.

USHL & NAHL

Active Scouting

NCAA D1

Program Relationships

Pro Player Ran

Development Team

24/7

Client Access

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Our Philosophy

ADVISORY &
DEVELOPMENT.

We pair career advisory with a dedicated development team of current and former professional hockey players — every athlete gets both, working together under one roof.

01

Career Advisory & Advocacy

We advise on every aspect of your career from creating opportunities, opening new doors, and navigating your long-term trajectory.

02

Development Oversight & Mentorship

Your development is overseen by a dedicated primary contact — building personalized training plans, leading 1-on-1s, and guiding your growth through structured accountability.

03

Development Programs Built From Players Who Lived It

Your game is built by a dedicated team of current and former professional hockey players — through video analysis, position-specific feedback, hockey IQ, off-ice strength & conditioning, in a 1-on-1 mentorship environement.

Our Mission

Every Athlete Deserves a Real Team.

We exist to close the gap between where you are and where you're capable of going — with the structure, relationships, and relentless advocacy that a true career advisory team provides.

Career
Advisory & Advocacy
Development
Team & Mentorship
Pro
Players Leading It
Principal-Led Advisory

One Athlete.
A Team of 5.

At a normal firm, you get one advisor responsible for every service, for dozens of clients at once. At Ascend, every athlete is backed by an advisory team of five dedicated professionals — career advisory and a development team of current and former professional hockey players, all under one roof.

01
Your Dedicated Advisor

Managing Partner & Advisor

The Managing Partner operates every moving piece of Ascend — and serves as the dedicated advisor for each athlete personally. The person overseeing your entire career is the same person who built the firm.

A single, senior point of accountability for your career
Oversees your strategy across advisory and development
Principal-led — you're advised by leadership, never junior staff
02
Opportunity & Advocacy

Director of Hockey Ops & Strategic Partnerships

The network, the name, and the resume to open doors. This is the relationship capital that puts Ascend athletes in front of the coaches and general managers who actually make decisions.

Active relationships across junior, college, and pro hockey
Direct advocacy with coaches and decision-makers
Opportunity creation across North America and Europe
03
Player Development

Development & Mentorship Team

A dedicated team of current and former professional hockey players building your game through video analysis, position-specific feedback, hockey IQ, and 1-on-1 mentorship.

Video analysis with timestamped, position-specific feedback
Hockey IQ development and skill & development priority-setting
Off-ice strength & conditioning programming built for hockey
Goal setting, accountability, and a recurring 1-on-1 meeting environment
The Difference

Why Elite Players Choose Ascend

The Traditional Model
  • One advisor responsible for every service
  • Dozens — sometimes hundreds — of clients at once
  • Focus spread thin across an oversized roster
  • Over-capacitated and overcharging by design
  • Margins protected before your career
The Ascend Model
  • An advisory team of five dedicated professionals
  • Advised directly by the Managing Partner himself
  • Represented by the firm's leadership — not junior associates
  • Selective roster that keeps focus where it belongs
  • Your success is the only metric that matters

Full-Cycle Career Advisory

Your hockey career isn't a series of isolated decisions—it's a long-term strategy. From identifying opportunities and introducing the right people to evaluating offers and planning your next move, we help guide every major career decision with your long-term success in mind.

An Advisory Team of Five

Instead of relying on a single advisor, every athlete gains access to a coordinated team specializing in recruiting, development, career strategy, scouting, and professional relationships. Every department works toward the same goal: helping you reach the next level.

A Development Team of Pros

Recruiting gets you opportunities. Development helps you keep them. Our athletes work alongside current and former professional players through individualized video analysis, positional coaching, Hockey IQ development, strength programming, and ongoing mentorship throughout the season.

What Sets Us Apart

The Ascend Difference

An advisory team of five dedicated professionals for every athlete
Advised personally by the Managing Partner — never junior staff
Career advisory and player development led by the firm's leadership
A development team of current and former professional hockey players
Direct relationships with coaches & GMs across North America and Europe
Selective roster — your team's focus stays where it belongs
Janis Labanovskis
"

It's very nice to have someone as engaged and work as hard as they do for your future

Janis Labanovskis

USPHL → Suomi-Sarja

Our Track Record

Results That Speak.

Every athlete's path is different, but our commitment never changes. From your first conversation through long-term career advancement, our advisory and development teams work together to create opportunities, accelerate development, and help you make informed decisions at every stage of your hockey career.

The Process

The Ascend Athlete Journey

A structured process from onboarding through career advancement — career advisory and development working together.

STEP 01

Apply & Initial Evaluation

Fill out our application portal with your stats, video footage, and how we can help. Prefer to reach out directly? Email us at contactaag.advisory@gmail.com — we respond to every inquiry.

STEP 02

Build Your Career Blueprint

Once accepted, your advisory team develops a personalized strategy that aligns your development, recruiting, and career objectives. Together, we establish clear priorities, measurable goals, and an action plan built specifically for your path.

STEP 03

Execute the Strategy

We put the strategy into action through player development, recruiting outreach, relationship management, opportunity coordination, and ongoing communication with coaches and organizations.

STEP 04

Advance Your Career

Your career doesn't stop after one placement. We continue supporting your development, advising key decisions, identifying new opportunities, and helping you navigate every stage of your hockey journey.

Your Next Team
Is Waiting.

Career advisory, development oversight, and a dedicated development team — all working for you. Start with an application.

Questions? Reach out anytime →

Ascend

Hockey career advisory and athlete development — led by an advisory team of current and former professional hockey players, for players serious about advancing to the next level.

A division of Ascend Athletic Group

© 2026 Ascend Athletic Group, LLC. All rights reserved.

Talent Management · Family Advising · Athlete Development