Principal-Led Advisory

Our Services

Traditional firms give an athlete one advisor. Ascend Talent Management & Family Advising gives an athlete a team.

Five dedicated professionals — career advisory, player development, and a network across North America and Europe, all under one roof.

The Ascend Approach

Not One Advisor.
An Advisory Team.

Every athlete is backed by an advisory team of five dedicated professionals — career advisory and player development, all working together under one roof.

Deep Expertise Developed Over Decades

Our leadership team brings together decades of combined experience across all levels of hockey — as players, coaches, scouts, and advisors. That experience isn't decorative; it's operational. It means we know how leagues think, how coaches evaluate, and how decisions actually get made behind closed doors.

We've navigated the rulebooks, built the relationships, and learned — often firsthand — what it takes to give a player a real shot. That accumulated knowledge is what we bring to every client engagement.

5

Dedicated Professionals

Career · Development

Advisory Under One Roof

15u → Pro

Full Career Path Coverage

Five Dedicated Professionals. Your Career.

Managing Partner & Advisor01

Your Dedicated Advisor

The Managing Partner operates every moving piece of Ascend and serves as the dedicated advisor for each athlete personally — your single, senior point of accountability across the entire process. You are advised by leadership, never junior staff.

Director of Ops & Partnerships02

Opportunity & Advocacy

The network, the name, and the resume to open doors. Active relationships with coaches and GMs across junior, college, and pro hockey in North America and Europe put Ascend athletes in front of the people who make decisions.

Development Team03

Development & Mentorship

A dedicated team of current and former professional hockey players building your game through video analysis, position-specific feedback, hockey IQ, off-ice strength & conditioning, and recurring 1-on-1 mentorship.

The Standards We Hold Ourselves To

These aren't aspirational values on a wall. They're operational commitments we deliver on for every client, every day.

Transparency

We never hide behind vague promises or fine print. Every client receives honest, direct communication about opportunities, timelines, and realistic expectations — so you can make decisions with confidence.

Trust

Our relationships with players and families are built on integrity. We operate with your best interests as the only priority, and we earn trust through consistent action — not marketing language.

Support

The path through junior and professional hockey is complex and often unpredictable. Ascend stands beside every athlete through the highs and lows, providing counsel not just on placements, but on the full scope of their career journey.

Personalized Guidance

No two athletes are the same. We reject the one-size-fits-all model and instead invest the time to deeply understand each player's goals, strengths, and circumstances — then build a strategy around them.

Areas of Expertise

Our Specialties

Seven core areas spanning career advocacy, development oversight, and a dedicated team of professional hockey players — where Ascend's expertise directly impacts the trajectory of a player's career.

What We Provide

Our Services

A comprehensive suite of services spanning career advocacy, development oversight, and a dedicated development team of professional hockey players — designed to support every stage of an athlete's journey.

Educate about options for the following season

Discuss programs, academic options, living arrangements, and coaching staffs

Determine the best option and help secure spot for the following season

Assist with admissions and financial aid (when applicable)

Prepare and market player to USHL organizations for Phase I/II Draft

Assist with all CHL recruitment for OHL, QMJHL, and WHL pertaining to drafts, free agency, and camp invites

Assist with NLI process

Market athlete to NCAA programs

Help prepare the player and family for the possibility of NTDP Evaluation Camp invitation

Assist with letters of intent, verbal commitments, and contracts

Assist with player transfers to and from any federation

Market players to CHL organizations for each respective league draft

Assist players with opportunities for free agency and training camp invites

Help navigate cuts, trades, and other roster transactions

Act as intermediary between organization and player

Manage college process and facilitate conversations

Our Network

Leagues We Work With

WHL

WHL

OHL

OHL

QMJHL

QMJHL

USHL

USHL

NAHL

NAHL

NCDC

NCDC

USPHL

USPHL

BCHL

BCHL

AJHL

AJHL

SJHL

SJHL

OJHL

OJHL

GOHL

GOHL

CCHL

CCHL

NOJHL

NOJHL

QJHL

QJHL

MJHL

MJHL

WHL

WHL

OHL

OHL

QMJHL

QMJHL

USHL

USHL

NAHL

NAHL

NCDC

NCDC

USPHL

USPHL

BCHL

BCHL

AJHL

AJHL

SJHL

SJHL

OJHL

OJHL

GOHL

GOHL

CCHL

CCHL

NOJHL

NOJHL

QJHL

QJHL

MJHL

MJHL

Ascend

Ready to Put These Services
To Work For You?

The first conversation is free. Let's talk about where you are, where you want to go, and how Ascend can help you get there.

Questions first? Reach out directly →

Ascend

Hockey career advisory and athlete development — led by an advisory team of current and former professional hockey players, for players serious about advancing to the next level.

A division of Ascend Athletic Group

© 2026 Ascend Athletic Group, LLC. All rights reserved.

Talent Management · Family Advising · Athlete Development