ASCEND
Complete Hockey Development

Build the Foundation for Everything You Want to Achieve in Hockey.

Whether your goal is AAA, juniors, NCAA, or professional hockey, success isn't built through isolated training sessions. It's built through structured development.

Ascend Development brings together current and former professional players to give every athlete the structure, guidance, and accountability needed to reach their full potential.

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Built for every level: AAA Prep Junior College Professional

One Complete System

Develop ·

Build the skills to compete at higher levels.

Evaluate ·

Always know what to focus on next.

Execute ·

Individualized on- and off-ice programming with accountability.

Advance ·

Prepare for every stage — AAA to pro.

One team. One plan. One athlete.

Not isolated sessions.

The Problem

Every ambitious hockey player faces the same challenge.

Development is fragmented.

You might have one skills coach. A different strength coach. Someone else reviewing video. Another person helping with recruiting.

None of them are building one unified plan around your goals.

Component 1

Skills Coach

Component 2

Strength Coach

Component 3

Video Analyst

Component 4

Recruiting Help

The Solution

A Hockey Development Department.
Built around one athlete.

A complete, coordinated development system where every specialist contributes to a single, individualized plan.

Professional Evaluation→Personalized Roadmap→Daily Execution→Monthly Accountability→Continuous Improvement→Higher-Level Hockey
The Four Pillars

Develop. Evaluate. Execute. Advance.

Everything we do fits inside these four outcomes — the foundation of complete hockey development.

01

Develop.

Build the technical, tactical, and physical skills needed to compete at higher levels.

02

Evaluate.

Receive continuous feedback so you always know what's holding you back and what to focus on next.

03

Execute.

Follow individualized on- and off-ice programming with accountability from professional players.

04

Advance.

Prepare for every stage of your hockey journey — from AAA to juniors, college, and professional opportunities.

Your Development Department

Our Development Partners

WIT Hockey partnership

In partnership with

WIT Hockey

Services

  • Position-specific feedback
  • Video analysis
  • Skill development priorities
  • Hockey IQ development
  • College-level insight
  • Professional-level video review
  • Preparing athletes for higher levels

Ran by active NCAA D1 and ECHL players

Current collegiate and professional players bring firsthand experience from the levels athletes are working toward. Their perspective connects position-specific coaching and video review to the habits, decisions, and skills demanded at the next level.

Zero Klub Hockey partnership

In partnership with

Zero Klub Hockey

Services

  • Junior hockey expectations
  • Scouting insight
  • Goaltender video analysis
  • Recruiting preparation
  • Career mentorship

Ran by Zane Kalemba

A former professional goaltender and NCAA All-American at Princeton, Zane is an active USHL and NAHL scout who works alongside NCAA Division I programs. He helps athletes understand what coaches and scouts look for and how to prepare for the next step in their hockey careers.

Spetz Performance partnership

In partnership with

Spetz Performance

Services

  • Strength & conditioning
  • Athletic performance programming
  • Goal setting
  • Accountability
  • On-ice development planning
  • Video analysis

Ran by Charlie Spetz

A former AHL and ECHL professional, Charlie brings firsthand experience of the North American pro path to athlete development. His work focuses on structured training, performance, and accountability.

Outcomes, Not Features

Parents don't buy video analysis. They buy confidence.

Instead of Video Analysis

Never Wonder What To Improve Next.

Every month, your development team evaluates your progress, identifies your highest-impact priorities, and updates your training plan — so every hour you spend practicing moves you closer to your goals.

Instead of Strength & Conditioning

Train Like the Player You Want to Become.

Your off-ice development isn't generic. It's designed around the physical demands of your position, your goals, and the areas limiting your performance.

Instead of Goal Setting

Stay Consistent.

Talent doesn't separate players. Consistency does. Your development team keeps you accountable, tracks your progress, and helps you stay focused throughout the season.

Instead of Professional Mentorship

Learn From Players Who've Competed Where You Want to Go.

Every member of your development team has competed at high levels of hockey. You receive practical guidance from professionals who understand what it takes to reach the next stage — not coaches who've only watched it from the bench.

The Category

Complete Hockey Development.

Ascend Development is the complete foundation for hockey development — bringing together current and former professional players to give every athlete the structure, guidance, and accountability needed to reach their full potential.

Other providers each do one piece of the puzzle.

A personal trainer improves your fitness.

A skills coach improves your hands or skating.

A video coach analyzes your games.

A mentor offers advice.

Ascend Development coordinates the whole athlete.

You're not buying coaching sessions. You're buying a complete hockey development department — coordinated around one athlete and one goal: maximizing your potential.

The Value

Building This Team Yourself Would Cost Thousands.

A parent no longer compares Ascend to a single skills coach. They compare it to the cost — and complexity — of assembling an entire development staff on their own.

Individual Services

The Fragmented Approach

Skills Coach$100–$200 per session
Strength Coach$150–$300 per month
Video Analysis$75–$200 per review
Accountability & MentorshipOften unavailable or additional cost

Illustrative ranges — actual prices vary by coach, region, and level.

And none of them have talked to one another.

One Complete System

The Ascend Approach

Personalized On-Ice Program
Off-Ice Strength & Conditioning
Video Analysis from Pros
Position-Specific Coaching
Hockey IQ Development
Professional Mentorship
Goal Setting & Accountability
Long-Term Development Planning

One structured program. A complete development department — for a fraction of assembling it yourself.

Included In Every Membership

Everything You Need. Nothing Left To Chance.

One membership. One coordinated team. Every critical component of your development — covered.

Personalized On-Ice Development Program

Individualized Off-Ice Hockey-Specific Strength & Conditioning Program

Video Analysis from professional players

Position-Specific Coaching

Hockey IQ Development

Professional Mentorship

Goal Setting & Accountability

Structured Long-Term Development Planning

Academic Guidance

AAA, Prep, Jr, College, Pro Guidance

Recruiting Preparation

Unlimited Progress Tracking

Two Ways To Join

Join Ascend Development Independently or Bundled.

All players and goaltenders can join Ascend Development on its own. Existing Ascend advisory clients get Ascend Development bundled with full career advisory.

Complete Development

Ascend Development

  • Never wonder what to improve next
  • Practice with purpose — not guessing
  • Train like the player you want to become
  • Learn from players who've competed where you want to go
  • Stay accountable to your goals
  • Prepare for every level — AAA to pro

Bundled with Advisory

Ascend Advisory + Ascend Development

  • Everything in Ascend Development, plus:
  • Career advisory & placement strategy
  • Recruiting coordination
  • Junior & college pathway planning
  • Full Ascend advisory representation

Already an Ascend client? Log in to your portal to access your development.

Ascend

Hockey career advisory and athlete development — led by an advisory team of current and former professional hockey players, for players serious about advancing to the next level.

A division of Ascend Athletic Group

© 2026 Ascend Athletic Group, LLC. All rights reserved.

Talent Management · Family Advising · Athlete Development